Wednesday, April 13, 2011

Book Reading #48 - Media Equation

Machines and Mindlessness: Social Responses to Computers

The authors of this paper discuss how humans treat computers as humans in many social situations. The authors performed experiments such as having the computer represented by different gender voices, associating the computer with a team, or having the computer ask questions about evaluating itself as compared to another computer evaluating it. The authors found that humans did indeed treat the computer just like a human even though in previous interviews they exclaimed to do so would be ludicrous.

Computers are Social Actors

These authors described some of the experiments discussed in the first paper and found similar results. Users were polite, responded to changes in gender of the voice a computer used, and succumbed to the computer being a team member. 

Can Computer Personalities Become Human Personalities

This paper discussed further the idea that computers can be given personalities because humans interact socially with computers. The paper used a dominant computer and a passive computer and asked a series of questions. Users were found to be more confident in answers when using the dominant computer than when using the passive one.

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